MAG’s President Ian Mutch in a poster campaign against compulsory hi-vis clothing

THE Motorcycle Action Group has changed company names to ‘Nice Employer Limited’ after losing an employment tribunal.

MAG Membership Services became Nice Employer Limited two months after the riders’ rights group lost an appeal against the tribunal’s decision that three employers had been constructively dismissed.

Nich Brown, MAG’s former General Secretary and one of the three constructively dismissed, said the name change was a ‘childish’ reaction to the tribunal’s conclusion.

Brown told Visordown: ‘It seems cynical, childish, unnecessary and fairly typical of MAG’s leadership.’

He said people could ‘figure out for themselves’ the motive for the name choice, adding: ‘They lost a court case which clearly said the directors had acted wrongly and staff had done nothing wrong.’

Visordown reported last year how the tribunal heard complaints of intimidation and bullying made against MAG’s director Neil Liversidge.

The new name is the latest in series of changes filed by MAG with Companies House in the months before and after the tribunal hearing in February last year.

First two new companies were created, The Motorcycle Action Group Limited on January 16 last year and MAG Membership Services Limited a month later on February 14.

On March 6 last year, Liversidge wrote in an email to the MAG’s directors that the group had ‘outsourced all its functions’ to the new company The Motorcycle Action Group Limited. On August 6, MAG (UK) Limited, the company the group had been operating as since 1992, went into liquidation.

The group’s appeal was struck out on July 17 and on September 17 it changed the name of MAG Membership Services Limited to Nice Employer Limited.

All of Nice Employer’s directors currently listed on Companies House are former directors of the old company, MAG (UK) Limited.  

Liversidge said of the name change: ‘I can’t remember the precise reason for the change. It was just a detail change.

‘As far as I recall it was all to do with the fact that we’d bought out the name and goodwill of MAG.

‘We did it on the advice of our lawyer. Our lawyer advised us to call it something without MAG in it and we came up with Nice Employer. We are very nice employers.

‘All through the closure of the company and the opening of the new one we followed the advice of our lawyers and accountant.’

Liversidge added: ‘MAG has never done more for bikers than it’s doing today.’

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